Villa Hotels & Resorts is Now Villa Resorts, Bringing a New Level Of Luxury to the Maldives
Source: Villa Hotels & Resorts
Villa Hotels & Resorts, a leading Maldivian hotel brand, has proudly announced its rebranding to Villa Resorts, marking the beginning of a transformative journey and a new era of luxury experiences in the Maldives. The company will make its formal debut as Villa Resorts at ILTM Cannes in April 2023.
This rebranding goes beyond a simpler name change and a new visual identity for the parent brand. Instead, it represents a comprehensive metamorphosis of the company, including the introduction of unique resort concepts, improved products, elevated service standards, innovative programming, and clever communication to offer genuine value for visitors.
Since 1986, Villa Resorts has successfully managed more than 1,100 rooms across five private island resorts: Sun Island, Paradise Island, Royal Island, Holiday Island, and Fun Island. The group's portfolio has now expanded to seven properties with the addition of two completely new islands.
In collaboration with Luxury Branding, the premier luxury hospitality agency, Villa Resorts has revamped its entire business model. The company has developed new core values, purpose, and vision, ensuring that future growth is founded on a shared philosophy. This transformation is motivated by the personal vocation of bringing guests back to a stronger place in their lives, achieved through the natural splendor of the Maldives and the warmth of its local inhabitants.
Each resort will be reinvented behind a unique resort concept, with custom typography, images, color schemes, and communication techniques that give each sub-brand its own identity. This approach allows each property to maximize its distinctive qualities and capabilities while remaining easily identifiable as a member of the Villa family.
The rebranding will see the relaunch of the Villa Properties master brand in April 2023, as well as the transformation of two of the company's existing resorts and the debut of a new website designed and developed by Journey.
Ibrahim Siyad Qasim, Managing Director of Villa Shipping and Trading Company, said of the rebrand, “Today, we open a new chapter in the history of our proudly Maldivian resort company; a company that was founded by my father almost four decades ago. Project Blue Ocean represents a shift from competing to creating and signals my aspiration to lead our company to new levels of guest satisfaction and growth. I am honored to be stewarding Villa Resorts through its next chapter of development and, together with my siblings, proud to introduce our company and welcome you into our family."
About Villa Resorts
Villa Resorts is a premier Maldivian hotel brand offering unique and luxurious experiences across its seven properties. Owned and operated by a local family, Villa Resorts is committed to providing guests with unparalleled value through its innovative programming, elevated service standards, and the warm hospitality of the Maldivian people. For more information, visit www.maldivesholidayoffers.com.